There are many different types of feedback tools available, depending on the number of website visitors and a company's budget, some of them are more useful than others. A small business might be able to get by with a simple feedback form that is embedded into their website or send an email to all customers asking what they thought about the product or service. However, when you have many thousands of users per month, this approach quickly becomes insufficient. In this post, we will look at all different types of feedback tools and which solution is best suited to your specific business needs.
# Why website feedback?
So what is user feedback? 🧐 User feedback is important to assess the quality and usefulness of a website, app, or digital service. It can be used to improve various aspects of your product such as customer support, design, or features. With the right feedback, you can also identify trends in user behavior and quantify how users use certain functions so that those with low usage stats can be discarded. A website feedback tool can also give your company valuable information about how it is perceived by its users. This information will help define the direction of your digital strategy and possibly even your company's future.
# What is user feedback?
User feedback can be defined as any form of communication between the users and a business or organization about their product, website, or digital service. It can take many forms such as positive comments, negative comments, and requests for additional features.
# What is a website feedback tool?
A website feedback tool is a service that is used to capture user feedback. This feedback is then stored in a database or spreadsheet where it can be analyzed, so that website owners and website managers can make informed decisions about the website's future. Let's take a look at the different types of tools available on the market:
Visual website feedback tools: Visual website feedback tools are the most advanced way of getting user feedback. Users can take website screenshots or screen captures and user annotation tools to highlight website issues. Such a website feedback tool enables website owners to easily view the website from a user's point of view and see any areas that need improvement or reworking.
Heatmaps and Tracking tools: These website feedback tools allow website owners to monitor how users behave on their website, where they click, and what they do not interact with.
Website rating widgets: Rating widgets are mostly used to collect metrics like CSAT or NPS from website visitors.
Comment widgets: These tools can be added to website pages or product pages and users can add their feedback there.
Embedded surveys: A website owner can add a simple survey form inside their website. Visitors will fill in the form and site owners get real-time feedback on the website's different aspects such as layout.
# The best website feedback tools:
Let's take a look at some of the best website feedback tools. We have taken into account factors such as ease of use, price, and website integration.
# 1. Sleekplan: The all-in-one website feedback tool!
Sleekplan is a feature-packed feedback solution that comes with a number of different modules you can use to track customer feedback right from within your website. The website feedback tools include visual website feedback, public and private feedback, satisfaction surveys and feature voting boards, and more. They offer both, a standalone solution and an in-app widget to embed on your website or web app.
The Sleekplan website widget can be used to get feedback from website visitors on a variety of different aspects such as layout, design, navigation, and usability. The widget comes with a whole bunch of options when it comes to website feedback:
- Public and private feedback: Website owners can choose whether they want website visitors to make public or private feedback on website issues, feature requests, or suggestions.
- Feature voting board: Website owners can create website feature voting boards to get feedback on website features they are considering adding. Users can vote for posts.
- Changelog: Website owners can easily see website changes based on website feedback with the changelog feature. All website changes that are made are then highlighted in the changelog section.
- Public Roadmap: website owners can use the public website roadmap feature to let website visitors know what website features are coming next.
- Website screenshots: website owners can easily take website screenshots with the website screenshot feature.
- Net Promoter Score (NPS): The widget also has an NPS feature, that lets you send NPS surveys via website pop-ups.
- Customer satisfaction (CSAT): Website owners can also send website feedback surveys to website visitors to measure the Satisfaction on different ouch points (e.g. asking how your website visitors feel at your pricing page 😄)
- In-app visual feedback: Users can annotate website screenshots or web pages with arrows, circles, and text.
# 2. Hotjar: Website heatmaps and behavior analytics
Hotjar is a visual way to discover, consolidate, and communicate user needs. It is a website feedback tool that many website owners use to get valuable insight into how website visitors are using their website. Combining heat mapping, video playback, and more. Hotjar provides you with all the tools you need to make your website better based on valuable user insights.
# 3. GetFeedback: The customer experience platform
GetFeedback is a website feedback solution purpose-built for Salesforce. It allows website owners to gather website feedback right on their website - without the need for an external website feedback tool. You can use GetFeedback to get website feedback, collect leads and track your site's health.
# 4. Usersnap: The visual website feedback tool
Usersnap is a website feedback tool that provides website visitors (your customers) with a visual interface to report bugs, make feature requests and share their satisfaction. It also allows website managers to manage these issues directly from within the Usersnap dashboard.
# 5. UserVoice: The community website feedback tool
UserVoice is a well-known customer experience management platform that enables companies to create feature requests, collect website feedback and prioritize roadmaps for website features.
# 6. Survicate: The survey all-rounder
Survicate is an all-in-one website feedback tool. It offers 4 solutions: Website Feedback Surveys, Surveys & Forms, Mobile App Surveys, and the Feedback Hub. Survicate aims to help website managers gather website feedback, analyze the data, and make crucial website changes.
# 7. SurveyMonkey: Website feedback tool for user surveys
SurveyMonkey is one of the most popular website feedback tools on the market right now. It is ideal for companies that need to gather website feedback from a wide variety of different audiences. The service offers multiple question types including checkboxes, radio buttons, free text fields, and more.
# 8. UserReport: Website feedback via feedback boards and surveys
The two core widgets of this system are a surveys and a feedback widget. Running as an integrated part of your website or app, it enables you to have direct interaction with your users and learn who your users are, what they are looking for.
# 9. TypeForm: Customer feedback forms
TypeForm is a feature-rich tool for online form building and online surveys. You can also use its' service as a kind of website feedback form builder that can be used to create beautiful website feedback forms & questions, mobile-optimized website forms, and share them via a link or embed them directly into your website.
# 10. Usabilla: Website feedback tools for emotional scoring
Usabilla is a website feedback tool that helps website owners identify website issues and knows exactly how visitors feel about the website at any given time. You can easily add Usabilla to any website or web app in minutes - without the need for code or development resources.
# 11. Intercom: The live chat solution
Intercom is not a feedback tool in the traditional sense. It is however a website feedback tool that website owners can use to communicate with visitors directly. Live chat support is one of the best website feedback tools because it enables website managers to build closer relationships with website visitors, gather website feedback and help them resolve issues quickly. Intercom enables website managers to communicate with website visitors in real-time. This website feedback tool enables website owners to capture user feedback through different channels, such as live chat or emails.
# Let's sum it up!
There are many website feedback tools available on the market, but not all of them will suit your specific needs as a website owner or website manager. By taking into account what type of website feedback you would like to gather and from which channel it should be collected, you can make an informed decision about which website feedback tool is best for you.