Frameworks and rituals for deciding what to build next, beyond the loudest customer or the squeakiest wheel.

A feature prioritization matrix still works in 2026, but only with updated inputs like outcome lift, eligible reach, run cost, and governance gates for better roadmap decisions.

A practical system for feature prioritization: gather the right inputs, mix RICE and MoSCoW with a value vs effort view, align stakeholders, and iterate quarterly for a calm, focused roadmap.