--- title: "NPS: What is the Net Promoter Score? — Sleekplan Journal | Sleekplan" canonical_url: "https://sleekplan.com/blog/nps-what-is-net-promoter-score" last_updated: "2026-05-28T16:21:05.681Z" meta: description: "Net Promoter Score®, also known as NPS®, is a type of customer survey and market research metric. It specifies how likely customers are to recommend your company to others and, in turn, help you grow." "og:description": "Net Promoter Score®, also known as NPS®, is a type of customer survey and market research metric. It specifies how likely customers are to recommend your company to others and, in turn, help you grow." "og:title": "NPS: What is the Net Promoter Score? — Sleekplan Journal | Sleekplan" --- ****_ _ _ ****** ## Calculating the Net Promoter Score (NPS) Calculating NPS is simple. Add up the percentage of customers who are Promoters (nine or ten) and subtract the percentage that are Detractors (six or less). The net promoter score will range from -100 to 100, with 0 being neutral. > NPS = % Promoters - % Detractors; ## How to measure Net Promoter Score (NPS) How measurement of the net promoter score works? One of the best ways to determine your net promoter score is by using a survey. NPS surveys are mostly sent out via email, or in-app popups and ask customers whether they would recommend your business to a friend or colleague on a scale from 0-to-10 (not at all likely to very likely). NPS popups should be shown at a time when the customer has successfully checked out taken action. For example, an NPS popup can appear within 24 hours of signing up for your digital service or making the first purchase. However, if you are running a business where you have long-term customers like SaaS businesses, you should repeat your NPS surveys in a defined cycle of 2 months for example. This will also help you to identify trends in your customer satisfaction and thus show if you’re doing things correctly or not. _Some Example NPS Survey Questions you could use:_ - How likely are you to recommend our company/product/service to a friend or colleague? - Please rate your experience. - Would you recommend us/our service/our company to others? You can use tools like Sleekplan’s in-app popups to measure your net promoter score. Sleekplan also allows you to create different popups for different audiences based on customer segmentation. Also, it handles the recurring popup delay automatically. Try [Sleekplans’ NPS feature](https://sleekplan.com). ![net-promoter-score-popup](https://images.contentful.com/iuhuur0dwdzs/12xTa1dfFpuM06GD0jpBo0/99e6ea097de40c71e102a329b812a4e7/net-promoter-score-popup.jpg) ## How to improve Net Promoter Score (NPS) There are many different starting points to improve your Net Promoter Score. However, they all share the same idea: Improving your customers’ satisfaction will positively influence your NPS score. [Hotjar](https://www.hotjar.com/net-promoter-score/improve-nps/) has published a great article about some strategies on how you can improve your company’s net promoter score. _They are covering 6 strategies to improve your NPS:_ - Close the loop with your customers. - Rally the company around NPS. - Hold regular meetings to talk about NPS. - Use NPS feedback to train staff. - Conduct root cause analysis. - Make structural changes and see what works. ## What else can you do with Net Promoter Score (NPS) You can use **net promoter score** to find out how your customers feel about your company. It’s not only a great way of measuring customer satisfaction but it also allows you to identify issues and opportunities for improvement in an easy and fast manner. Also beyond the Rating 1-10, you can ask your customers an unstructured question: (e.g. Describe the main reason for your vote). Those comments can help you to identify the main reasons for a low net promotor score and improve your NPS according to your users’ feedback. Ready to enhance your feedback cycle with NPS? [![sleekplan-net-promoter-score](https://images.contentful.com/iuhuur0dwdzs/7qjwEcI0wTftQWhzeGtfA2/1f2b079554dc4e16e92df0ba2b43d9d9/sleekplan-net-promoter-score.png)Sleekplan feedback tool](https://sleekplan.com) [Sleekplan](https://sleekplan.com) offers a net promoter survey tool, that helps you to set up NPS surveys in no time. Just sign up, embed the widget code on your website, and start collecting net promoter scores. Also, you can create different net promotor score surveys for each of your customers’ segments with the user-friendly net promotor popup designer and start to receive feedback from your users immediately. NNasa·Nov 15, 2021 More from the Journal [Feb 25, 20225 min User Feedback Tools - The ultimate list for 2022→](https://sleekplan.com/blog/user-feedback-tools-2022) [Nov 13, 20216 min User Feedback Tools: Become a customer-centric business!→](https://sleekplan.com/blog/user-feedback-tools) [Nov 12, 20217 min The Best Website Feedback Tools: An overview of different approaches→](https://sleekplan.com/blog/best-website-feedback-tools) Keep up ## New essays land on LinkedIn every Tuesday. Follow Sleekplan on LinkedIn — we post every new piece there, plus the shorter notes that never make it to the journal. [Follow on LinkedIn](https://www.linkedin.com/company/sleekplan/) Done reading? [Try Sleekplan free ](https://sleekplan.com/sign-up)